The work of copidesque includes the concerns of a reviser with grammar, but is broader, being also responsible for the technical quality of the content and its clarity.
Copidesque is the revision of texts, grammar and spelling, which guarantees the clarity and appropriateness of a content for the vehicle in which it will be published. In newspapers, magazines and advertising agencies, copidesque is the professional who performs a more complex work than the reviewer, because he has the freedom to rewrite texts so that he is not only cohesive and coherent, but also technically accurate.
In this article we will explain exactly how the copidesque acts, what it is necessary to know to work in the area and how the hiring of this professional is made. Stay tuned!
What’s the copidesque story?
A few years ago, the “copy desk” department, from which the name of the professional in that area originates, was known as the heart of the newspaper. It was there that all the materials, both the reports and the pieces of publicity and editorials, had to pass to be included in the print.
Nothing could be approved without the participation of these professionals, who were responsible both for the accuracy of what was produced and for the adequacy of the texts to the editorial line of the publication.
The work, imperceptible to those who received the newspaper every morning at home, was considered essential in communication companies. There was no more noble position to occupy in journalism than the post of head of copy desk in organizations like the New York Times.
But the times have changed and today we receive updates in real time of the news, even managing to follow their birth in social networks like Facebook and Twitter, but the task of copidesque was not simpler for that.
They also had to move to work at a fast pace, which radically transformed the dynamics of the profession. Although departments have declined, the professional’s assignments have only increased in complexity and their performance has expanded out of magazines and printed publications.
What was once a task for 40 people (the number of NY Times copy staff in the 1950s) became an activity carried out by few people. More and more specialized, they started to have tools that simplified their professional performance, previously made to paper and pen. Computers, text editing and grammar and spelling software were integrated into the copidesque routine.
In what areas does copidesque work?
The evolution of this professional began to perform many functions, inside or outside the companies. The copides are no longer just original writers, that is, editorial marketers who arrange a publication before it sees the light of day, and have integrated with the Marketing departments.
They are hired to play the role of a critical reader. Evaluating originals as to the written and narrative quality, are now required as technicians. There are copidesques that are dedicated to the publication of scientific articles and others that work directly in the Marketing of Content, for example.
In advertising, they ensure that the brand message is delivered with the utmost clarity and attractiveness and in the editorial environment they avoid publishing books without head and shoulders.
Even in social networks the copidesques have found positions to occupy, dealing with all stages of the production of online materials so that they are appropriate for publication.
What does it take to become a copidesque?
Those who are easy with words and a strong critical sense should be wondering why they have not yet thought of acting as copidesque. The qualifications to enter the profession are quite accessible and it is not necessary to possess a diploma of Letters to integrate a team of copidesque. In fact, these professionals can act as autonomous, serving multiple clients in completely different projects.
The same copidesque that reviews the production of content of a blog is able to follow a book until it reaches the shelves. For this, however, you need to develop skills such as:
Although a specific diploma is not required for the copidesque, it must have some professional training. Bachelor’s degrees in Literature, Journalism and Advertising have an advantage over those who enter this area by other means. They live with the copying process throughout their courses and thus gain experience.
The faculty, however, is not mandatory. Someone with high school, but who studied technicians in textual production or topics such as Content Marketing can also act as copidesque.
Familiarity with tools
In order to integrate into the job market, copidesque will also have to learn how to handle software. The Office suite is essential, but PDF editors for inserting comments like Adobe Acrobat and even text editor programs such as InDesign will be great differentials.
Practice and portfolio
Copidesques can also benefit from a good portfolio. Who is starting now can volunteer for causes that believe and improve the materials produced by blogs and websites, for pamphlets, magazines and social networks of NGOs and collectives, in order to become professional.
Using features like the DiffChecker, they can compare the original versions with the deliveries and show how their performance impacted the final text.
How are copidesques hired?
As we have already mentioned, the practice of copying in departments has become a rarity. With the exception of publishing houses and scientific publications, there are few companies that dedicate a team exclusively to copying.
It is the autonomous work that is the routine of most professionals. Using platforms that connect freelancers and brands such as Rock Content, they can integrate the content production process and ensure stable monthly income.
The copidesques are hired by project, making sure to create a standardized language for blogs, e-books, books and magazines or can act punctually in reviewing specific materials. By partnering with a copywriter (or specializing in that area), they can deliver complete, cost-effective customer services.
A good copidesque is one that does not stop to specialize. Frequent courses, volunteer for different jobs and do not stop reading if you want to become a requested professional, be it on the freelancer platforms or within a company.
So, did you get a better understanding of the difference between the copidesque and the reviewer and how this professional works? Want to join the area? So start learning how much to charge for freela!